About Us
Laithwaites Direct Wines - "Merchant of the Year" by the IWC
Laithwaites Direct Wines is part of the Laithwaites Wine group, established in Hong Kong since 2009. We have embarked on an exciting journey to bring you the finest wines from around the globe. Inspired by Tony Laithwaite's passion for wine, which began over 50 years ago in Bordeaux, we are dedicated to delivering exceptional wines directly from family-run wineries to your doorstep.
Our branches are located worldwide, including Australia, the United States, New Zealand, Hong Kong, and Taiwan, serving over a million customers globally each year.
Meet Our Team of Renowned Wine Experts
Our team of local experts tastes over 40,000 wines each year, selecting only the top 2% for you. With every bottle, we share not just a drink but a story—of the winemakers, their craft, and the vibrant flavours that make each sip special.
We are proud to be a family-owned brand. Since our roots in Windsor, UK, back in 1969, we have grown to become one of the largest wine merchants in the UK, and also been honoured as "Merchant of the Year" by the International Wine Challenge (IWC) multiple times.
What Sets Us Apart?
Our commitment to bringing you amazing wine is guided by a few key principles:
- We prefer to work directly with smaller, family-run wineries.
- Our talented buyers taste 40,000 bottles a year to curate the best selections.
- Each year, only about 800 wines make the cut, judged for quality, value, and character.
- We are dedicated to leading the way in sustainability across all areas of our business.
Explore our selection and discover the joy of great wines. With our 100% Money Back Guarantee, you can sip and swirl with total peace of mind. Let's raise a glass to this adventure together!
